Project Description
Fabric approached us with the goal of expanding their platform offerings and our work helped them scale to a $50 million investment. We were tasked in developing a visual strategy for their offerings and onboarding new partners like Juicy Couture, IQbar, and others, fabricating new and researched patterns for pliable E-commerce.
Systems, Product Design, Interface / 2021
Role: Customer Experience, System Designer, Interface Designer, Client Management and Onboarding
Client: Fabric
Concept Design
Goals:
Position Fabric as more “contextual” and more disruptive.
Utilize interactivity and motion to tell the story of fabrics products
Define a visual language for Fabric’s strategy.
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The homepage should reflect an excitement for the next year of Fabric’s explosion into widespread expansion.
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The homepage should guide the customer through contextual use of the client’s product and services.
